MinuteEarth

The MinuteEarth Youtube team: Standing (L-R): David Goldenberg, Melissa Hayes, Sarah Berman, Julián Gómez, Jasper Palfree, Peter Reich, Kate Yoshida. Kneeling (L-R): Henry Reich, Arcadi Garcia Rius, Ever Salazar, Alex Reich.

 

Creating a YouTube channel is not a difficult thing to do today. But, building a channel about science with more than two million subscribers is an accomplishment to say the least. That’s what co-founders Henry Reich, Alex Reich, and Marine resident Peter Reich have done with the channel MinuteEarth. Alex and Peter will be coming to the Marine Village Hall on November 21 for their event, “Science and Stories about our Awesome Planet.”

“MinuteEarth is a YouTube channel that my father, Peter, my brother, Henry, and I started back in 2013,” says co-founder Alex Reich. “Our goal is to make videos that the world’s foremost expert on the subject could find valuable, and that simultaneously a five year old could enjoy. So, that way we have viewers that are experts, and viewers that range from five year olds to 95 year olds.”

MinuteEarth covers a wide variety of scientific topics in hundreds of videos from “Why Rivers Curve” to “How to Survive a Lightning Strike” that have garnered more than 250 million views. These videos are relatively short, but highly informative with simple and creative cartoon illustrations that any viewer can enjoy. 

“There are about 16 different playlists that we’ve made,” says Reich. “They range from geology to anatomy and health, energy and climate change, policy, the process of science, oceans, human behavior and more. So, we’ve kind of run the gamut on topics, but there’s a common theme where we make videos about phenomena that we think our viewers would find scientifically interesting, or would otherwise benefit from knowing about..”

A primary focus of the MinuteEarth channel is to create a passion for science and protecting the earth. “We have dozens of videos covering things like sustainability and climate change, and how we can use knowledge to build a better relationship between humans and the earth. That is the central theme and something that our team is really passionate about.”

Alex and Peter will be presenting an event in Marine to illustrate what MinuteEarth is all about, where they’re going and how they got to where they are today. With plenty of topics to discuss, the event will be focused on science and the sustainability of the planet.

“We’re planning on talking about how MinuteEarth came to be, as well as our goals and approach in general,” says Reich. “We’ll also talk about what we think effective scientific communication requires and also about the broader landscape of online media – YouTube in particular. All of this will be in the context of how we as individuals, and as a whole community, can work to make the changes that we need to make to be better stewards of earth and to be more environmentally sustainable as a society.”

“Science and Stories About our Awesome Planet” will be held at the Marine Village Hall Nov. 21 at 7 p.m. The event is free, and open to the public. Snacks and refreshments will be available.

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